Pricing guide
OTA Distribution Costs for Tours (2026): Viator, GetYourGuide, and Channels
OTAs can fill seats, but commissions and marketing fees cut into margins. Compare direct vs channel revenue carefully.
Commission ranges
OTAs typically take a percentage of each booking. Understand the blended rate.
Inventory sync costs
Some platforms charge for channel management or require higher tiers.
Direct vs OTA mix
Use channels to fill last-minute inventory while protecting direct bookings.
Quick checklist
- What is the effective commission after incentives?
- Can you control OTA allotment by departure?
- How are cancellations and refunds handled?